EU Authorized Representative

One of the key mandates under GPSR is the appointment of an EU Authorized Representative for non-EU manufacturers and importers to facilitate compliance and communication with authorities.

What is an EU Authorized Representative?

An EU Authorized Representative (AR) is a legal entity established within the EU that acts on behalf of a non-EU manufacturer or importer to ensure compliance with applicable EU regulations. The AR serves as the point of contact for market surveillance authorities and holds responsibility for maintaining technical documentation, facilitating audits, and assisting with corrective actions if safety issues arise.

Who Needs an EU Authorized Representative?

The requirement to appoint an AR applies to:

• Non-EU manufacturers exporting to the EU.
• Online sellers offering products to EU consumers.
• UK-based manufacturers after Brexit seeking market access in the EU.
  
  

Responsibilities of the EU Authorized Representative

The AR’s duties under the GPSR include:

• Document Maintenance: Holding and managing the product’s technical documentation and declaration of conformity for 10 years.
• Communication with Authorities: Cooperating with national authorities during inspections and providing requested information.
• Corrective Action Support: Assisting in corrective measures when safety concerns arise.
• Labeling Compliance: Ensuring that the AR’s name, address, and contact details are displayed on the product, packaging, or accompanying documentation.
  
  

Technical Documentation and Labeling Requirements

To comply with GPSR, manufacturers must provide the following documentation to their AR:

• Technical files with product specifications and safety assessments.
• Declaration of conformity confirming compliance with EU safety standards.
• Clear labeling with the AR’s contact information, visible to consumers and authorities.
  
  

Product Categories Requiring an Authorized Representative

Most consumer products fall under GPSR or other EU directives requiring an AR, including:

• Childcare products, furniture, and leisure items.
• Toys, electrical appliances, and medical devices.
• Aquatic and household equipment with safety implications.
  
  

Product Categories Covered by GPSR

GPSR applies to a wide range of consumer goods, including but not limited to:

• Automotive and Mobility Products
• Clothing, Footwear, and Accessories
• DIY, Tools, Hardware, and Gardening
• Electrical and Electronic Products
• Home and Office Supplies
• Household Goods, Kitchenware, and Furniture
• Jewelry and Accessories
• Personal Care and Beauty Products
• Pet Products
• Sports and Outdoor Equipment
• Toys and Children’s Products
  

Penalties for Non-Compliance

Failure to appoint an AR or provide the necessary documentation may result in:

• Product Bans: Prohibition of market access in the EU.
• Recalls and Fines: Legal actions and penalties.
• Market Delays: Increased scrutiny and prolonged approval processes.
  
  

Why Choose EaseCert as Your EU Authorized Representative?

EaseCert offers expert support for compliance with the GPSR, ensuring:

• Document Management: Secure storage and easy retrieval of technical files.
• Regulatory Expertise: Smooth communication with EU authorities.
• Hassle-Free Market Entry: Minimizing delays and ensuring compliance.

By partnering with EaseCert, non-EU companies can navigate the complexities of GPSR and ensure seamless market access.

What We Offer

• Risk Assessment - We conduct a thorough risk analysis to identify potential safety hazards associated with your product. Our experts provide detailed mitigation strategies to ensure compliance with the General Product Safety Regulation.
  
  
• Product Certification - We guide you through the GPSR certification process, ensuring your product meets all EU safety and compliance requirements. This includes conformity assessments, necessary documentation, and expert guidance on regulatory obligations.
  
  
• Labelling Requirements - We verify that your product labeling aligns with EU requirements, including proper safety warnings, usage instructions, and compliance markings. This ensures clarity for consumers and adherence to regulatory standards.
  
  
• Traceability and Documentation - We create, review, and store the required compliance documentation for market surveillance. This includes technical files, declarations of conformity, and record-keeping to demonstrate product safety over time.
  
  
• EU Authorised Representative - For businesses outside the EU, we act as your legally required authorised representative. This ensures compliance with GPSR regulations and provides a point of contact for EU authorities regarding product safety.
  
  
• EU Safety Gate Registration - If you operate an online marketplace (for example a Shopify store) and sell to the EU, you are legally required to register with the Safety Gate - Online Marketplace Registration Module. We can assist in registering your business with the EU Safety Gate Portal and ensure compliance with online marketplace regulations.
  
  

What’s Included in Your Certification?

• Authorised Representative Representation: Official representation of your business to ensure GPSR compliance for your products.
  
  
• GPSR Certification: Proof of compliance for Amazon and other marketplaces as well as EU market surveillance authorities. This includes:
  
  • Technical Documentation Management: Preparing and maintaining required documents such as the product's risk analysis.
  • Product Traceability and Labeling Guidance: Ensuring proper documentation and labeling for compliance.
  • Product Safety Compliance: Advising which documentation is required from the manufacturer such as pre-existing test reports, BOMs, etc.
    
    
• Registered EU Address: Required for regulatory and market surveillance purposes. EaseCert is headquartered in New York City, with our EU Authorised Representative service based in Germany.
  
  
• Support for EU Market Surveillance Inquiries: Assistance in case of EU market surveillance compliance checks as well as marketplace compliance guidance for Amazon, eBay, Shopify, and more.
  
  
• Product Risk Assessment and Regulatory Consulting: Assisting with product safety evaluations. Regulatory compliance support on GPSR requirements and related EU laws.

How It Works

1. Submit Your Product Details – Provide key information about your product’s category, materials, and intended use.
   
   
2. Consultation & Compliance Roadmap – Receive an expert assessment and a detailed plan for meeting EU safety requirements.
   
   
3. Certification & Compliance Support – Work with our team to finalize documentation and achieve GPSR compliance for market entry.
   

Download our GPSR checklist for a step-by-step guide to ensure your products meet EU safety, labeling, and documentation requirements, helping you stay compliant and successfully navigate the EU market.

Learn More About GPSR:

• EU Product Safety and GPSR Overview
• General Product Safety Regulation (2023) – EU Summary
• EU Safety Gate – RAPEX Alerts for Dangerous Products