Navigating the New EU Product Safety Regulations

How EaseCert Ensures Compliance for Your Business

The European Union (EU) has recently implemented enhanced product safety regulations to bolster consumer protection, improve product traceability, and ensure that only safe products are available in the market. Businesses aiming to sell within the EU must adhere to these updated requirements to avoid potential penalties, market access restrictions, or product recalls.

EaseCert offers comprehensive solutions to assist businesses - particularly online sellers, dropshippers, and importers - in navigating these new regulations, ensuring seamless compliance. Download our GPSR checklist for a step-by-step guide to ensure your products meet EU safety, labeling, and documentation requirements.

Key Changes in EU Product Safety Regulations

The European Commission has introduced several pivotal changes to product safety laws, imposing new obligations on manufacturers, importers, and online sellers. Key updates include:

1. Strengthened Traceability Requirements

• Product Identification: Products must display clear identification details, such as batch numbers, serial numbers, and precise descriptions.
• Manufacturer / Importer Information: The manufacturer's / importer's name, address, and contact details are required to be visibly present on the product or its packaging.
• EU Responsible Person: For manufacturers based outside the EU, it is mandatory to designate an EU Responsible Person whose details must also be indicated on the product.

How EaseCert Assists: EaseCert provides an EU Responsible Person (RP) service, ensuring that non-EU businesses have a legally recognized entity accountable for compliance within the EU, facilitating uninterrupted market access.

2. Mandatory Online Product Information Display

• Comprehensive Product Details: Sellers are obligated to furnish complete product information, including safety warnings, responsible party details, and images, on online marketplaces.
• Applicability: This requirement extends to platforms such as Amazon, Etsy, Temu, Shein, and other e-commerce sites.

How EaseCert Assists: EaseCert aids businesses in crafting compliant product listings by verifying the inclusion of all necessary details, ensuring smooth approvals on various marketplaces.

3. Enhanced Market Surveillance and Enforcement

• Increased Authority Oversight: Market surveillance authorities now possess expanded powers to inspect products and enforce compliance.
• Consequences of Non-Compliance: Businesses found non-compliant may face product recalls, financial penalties, or sales prohibitions.

How EaseCert Assists: EaseCert offers guidance on conducting risk assessments, preparing safety documentation, and compiling technical files to ensure businesses meet all compliance mandates.

4. Updated Labelling and Documentation Standards

• Language Requirements: Safety labels and warnings must be provided in the official language(s) of the EU country where the product is marketed.
• Technical Documentation: Manufacturers are required to maintain comprehensive technical documentation, including safety test reports, readily available for review by EU authorities.

How EaseCert Assists: EaseCert assists businesses in preparing GPSR-compliant documentation and collaborates with accredited testing partners to procure the necessary test reports.

5. Increased Accountability for Online Marketplaces

• Platform Responsibilities: Marketplaces such as Amazon, Etsy, and Temu are now required to verify that products meet EU safety standards prior to listing.
• Seller Obligations: Businesses must demonstrate compliance to gain authorization to sell on these platforms.

How EaseCert Assists: EaseCert enables businesses to proactively achieve compliance, preventing potential listing delays or removals on prominent marketplaces.

Why Partner with EaseCert?

• Expert Compliance Support: We manage the complexities of EU regulations, allowing you to focus on your core business operations.
• Dedicated EU Responsible Person Service: Essential for non-EU businesses seeking to establish a compliant presence within the EU market.
• Comprehensive Documentation Assistance: From safety reports to risk assessments, we cover all necessary compliance documentation.
• Marketplace Compliance Facilitation: We ensure your products meet the standards required for listing on platforms like Amazon, Temu, Shein, Etsy, and more.
  
  

Learn More About GPSR:

• EU Product Safety and GPSR Overview
• General Product Safety Regulation (2023) – EU Summary
• EU Safety Gate – RAPEX Alerts for Dangerous Products