GPSR Compliance: What Online Sellers and Importers Need to Know
If you're selling products on TikTok Shop, Temu, Shein, Instagram, Amazon, eBay, Shopify, or any other e-commerce platform, ensuring compliance with EU regulations is essential. The General Product Safety Regulation (GPSR) (EU 2023/988) now requires stricter safety standards for all consumer products sold in the EU, whether through online marketplaces or traditional retail.
If you’re a dropshipper, importer, or e-commerce seller, here’s what you need to know to avoid legal risks and keep your products on the market.
What Is GPSR and Why Does It Matter?
The General Product Safety Regulation (GPSR) replaces the old General Product Safety Directive (GPSD) and applies to all consumer products sold in the EU. This includes goods shipped from outside the EU, meaning sellers on Temu, TikTok Shop, Shein, Amazon, eBay, Shopify, and other e-commerce platforms must ensure their products comply with EU safety standards.
Key GPSR Requirements for Online Sellers & Importers:
- Products Must Be Safe – Items must not pose safety risks under normal or foreseeable use.
- Importer or EU Representative Required – Non-EU businesses must appoint an authorized representative or importer in the EU.
- Traceability & Documentation – Sellers must provide risk assessments, technical documentation, and traceability records.
- Clear Safety Warnings – Labels, instructions, and warnings must be in the correct EU language(s).
- Fast Response to Safety Issues – If a product is unsafe, sellers must take corrective actions, including recalls if necessary.
- E-commerce & Dropshipping Liability – Even if you’re not the manufacturer, you can be held responsible for product safety.
Who Needs to Comply?
If you’re selling or importing consumer goods into the EU, you must follow GPSR regulations. This applies to:
- Seller on TikTok Shop, Temu, Shein, Amazon, eBay, Etsy, Shopify, etc.
- Dropshipping businesses shipping to the EU
- E-commerce importers sourcing from China, the U.S., or other non-EU countries
- Retailers and wholesalers distributing in the EU
Even if you rely on third-party suppliers, it’s your responsibility to ensure that products meet EU safety standards. Failure to comply could lead to fines, product bans, or account suspension on platforms like Amazon or TikTok Shop.
How to Get GPSR Certification for Your Products
Getting compliant doesn’t have to be complicated. EaseCert helps e-commerce sellers, importers, and dropshippers meet EU requirements with GPSR certification, risk assessments, traceability documentation, and compliance consulting.
- Step 1: Book a Consultation – Discuss your product and compliance needs.
- Step 2: Risk Assessment & Documentation – We assess product safety and prepare compliance files.
- Step 3: Certification & Market Access – Get the required documentation to sell legally in the EU.
Don’t risk account suspensions, legal penalties, or product recalls. Get GPSR-certified and sell with confidence.
Learn More About GPSR: