Amazon Now Enforcing GPSR Compliance

Starting in 2025, Amazon has increased enforcement of Regulation (EU) 2023/988 – the General Product Safety Regulation (GPSR). This applies to all consumer products sold in the European Union via Amazon. Sellers are now receiving compliance warnings in their Product Policy Compliance dashboard under the Regulatory Compliance filter.

The most common alerts include:

GPSR: Warning and Safety Information
GPSR: Responsible Person Contact Details
GPSR: Manufacturer Contact Details

These issues can result in product listing removal, listing suppression, or account flags unless resolved. EaseCert provides complete support to help sellers meet these new Amazon requirements quickly and cost-effectively.

What Are the Amazon GPSR Compliance Requirements?

When Amazon issues a GPSR compliance notice, it typically refers to missing or incorrect information that must be provided for listings to remain live on the platform.

GPSR: Warning and Safety Information

Sellers must provide detailed and accurate safety warnings and usage instructions for products that may present risks to consumers. These requirements include:

Appropriate age grading (e.g., “Not suitable for children under 36 months”)
Risk-specific safety warnings (e.g., choking hazard, sharp edges, flammable materials)
Usage and storage instructions
Visibility on product, packaging, or accompanying documents

This information must be based on a documented risk assessment in line with GPSR Article 9 and must be available to the consumer before purchase.

GPSR: Responsible Person Contact Details

Under GPSR, products imported into the EU must have a designated Responsible Person (RP) located within the EU. This person is legally accountable for compliance documentation and market surveillance cooperation.

Amazon requires:

The full name, postal address, and email of the RP
That this information be printed on the product or its packaging
Sellers to confirm the RP in their Seller Central backend

Failure to provide this will result in a “GPSR: Responsible Person Contact Details” violation and listing risk.

GPSR: Manufacturer Contact Details

All consumer goods sold under GPSR must clearly identify the manufacturer on the product or its packaging. The label must include:

Manufacturer’s name
Full postal address
Contact email or website

This rule applies to all manufacturers, including private label sellers, and ensures product traceability under GPSR Article 21.

How EaseCert Helps Amazon Sellers Meet GPSR Requirements

EaseCert provides tailored GPSR compliance services for Amazon sellers, importers, and e-commerce brands. We help you meet all Amazon regulatory requirements quickly and with minimal disruption to your business.

Risk Analysis and Safety Warning Development

We conduct a full product-specific risk assessment in line with Regulation (EU) 2023/988. Based on this, we provide:

Custom safety warnings and age grading
Detailed usage, handling, and storage instructions
Translations for multilingual EU labeling

All safety content is formatted to meet Amazon marketplace policies and EU product safety law.

EU Responsible Person Services

EaseCert can act as your official EU Responsible Person, fulfilling your legal and Amazon-specific obligations. Our EU office is based in Germany and includes:

Legally valid RP name and contact for labeling and packaging
EU market surveillance cooperation
Rapid onboarding and documentation issuance

This resolves any “GPSR: Responsible Person Contact Details” flags in Amazon Seller Central.

Manufacturer and Labeling Guidance

We assist sellers with updating or correcting product packaging and Amazon listings to reflect:

Proper manufacturer identity
Traceability markings and batch codes
Placement of all required contact information

We also support design file revisions and labeling layout corrections if needed.

Technical Documentation and Certification

EaseCert prepares or reviews your full GPSR documentation file, including:

Product risk analysis
Declaration of Conformity
Traceability and contact records
Technical sheets or testing reports (if available)

Our deliverables are stored and accessible for inspection by authorities and marketplace audits.

Why Choose EaseCert?

EaseCert offers a simple, all-inclusive solution - with no subscriptions, no hidden fees, or additional charges. We are headquartered in New York City, with our EU Responsible Person service based in Germany to ensure full compliance with GPSR regulations. Our service features:

Specialized in Amazon regulatory compliance and GPSR
Based in Germany with legally valid EU representation
Flat-rate pricing with no hidden costs
Multilingual support for labeling and documentation
Fast turnaround and direct Amazon submission support

Whether you sell toys, kitchenware, stationery, electronics, or home accessories, our services are tailored to your product type and compliance needs.

Act Now to Avoid Listing Removal

If Amazon has flagged your listing for GPSR compliance, immediate action is required. Submitting the proper documentation and designating a valid EU Responsible Person can prevent listing deactivation and protect your sales in Europe.

Why Work with EaseCert?

Documentation review and storage
Product risk assessments
Labeling and traceability verification
Fast response to EU authorities
Digital access to all files via shared technical file

What’s Included?

Official EU Authorised Representative Representation – Ensures full GPSR compliance.
Streamlined Registration Process – We handle the entire process, from documentation review to linking your product in the EU Safety Gate Portal.
Registered EU Address – Mandatory for legal and regulatory compliance.
Market Surveillance & Customs Support – Assistance with safety inquiries and documentation.
GPSR Compliance Guidance – Expert support to meet EU safety requirements.

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