Stay Compliant: Appoint an EU Responsible Person
If you are selling products to consumers in the European Union, new rules require you to designate a Responsible Person established within the EU. Without an EU Responsible Person, your products may not legally be placed on the EU market and you could face listing removals, customs blocks, or other disruptions.
Why a Responsible Person is Now Required
Under the EU General Product Safety Regulation (EU) 2023/988, products sold to EU consumers must have a responsible economic operator established in the EU. This responsible party is referred to as the Responsible Person (RP).
The RP must be clearly identified and must be available to provide market surveillance authorities with documentation proving the safety and compliance of the product. The RP ensures that your products meet EU safety standards, even if you are based outside the EU.
Without an EU Responsible Person, products are considered non-compliant and can be refused at customs, removed from platforms, or recalled from the market.
What is the Difference Between an Authorised Representative and a Responsible Person?
While an Authorised Representative (AR) and a Responsible Person (RP) both play critical roles in ensuring regulatory compliance, they serve different functions depending on the type of product and the applicable EU legislation.
The Authorised Representative primarily acts on behalf of a non-EU importer to fulfill obligations such as maintaining technical documentation, assisting with corrective actions, and communicating with EU authorities. A Responsible Person, on the other hand, is designated under the GPSR and is directly responsible for ensuring that products meet safety and compliance requirements before being placed on the EU market.
In short: the AR acts as the manufacturer’s legal agent for compliance matters, while the RP ensures that specific regulatory obligations tied to product safety and information are properly fulfilled.
Can an Authorised Representative act as an EU Responsible Person?
Yes, the Authorised Representative can act as the Responsible Person. When you order our GPSR Certification Service, EaseCert’s Germany office will act as both your Authorised Representative (AR) and Responsible Person (RP).
Choosing an AR that can also act as an RP ensures a streamlined compliance process with fewer points of contact and greater regulatory oversight, helping your products meet EU market requirements efficiently and reliably.
How EaseCert Solves the Responsible Person Requirement
EaseCert offers a one-time-fee GPSR Certification Service, which includes a designated EU Authorised Representative and Responsible Person. The certification is designed specifically for small and medium-sized businesses selling to the EU. Here’s how we help:
1. We Act as Your Responsible Person in the EU
When you sign up for EaseCert’s GPSR certification service, we become your designated EU Authorised Representative / Responsible Person, based in Germany. We ensure that your products meet the basic safety obligations under EU law.
This includes:
- Maintaining and providing technical documentation and compliance information to EU authorities upon request.
- Verifying your product’s labeling and instructions to ensure required information is provided.
- Monitoring product safety risks and working with you to take action if needed.
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Serving as your official EU contact for as your Authorised Representative in the EU.
2. We Help You Meet Labeling Requirements
As your Responsible Person, we help ensure that your product labels meet EU requirements, including:
- Clear identification of the Responsible Person (our EU address will appear on your label).
- Correct manufacturer / importer name and contact information.
- Batch or serial number for product traceability.
- Language requirements for instructions and warnings.
We review your labels and guide you on how to adjust them before any compliance issues occur.
3. No Subscriptions, No Hidden Fees
EaseCert operates on a simple, transparent pricing model:
- One-time fee for each certified product or group, including Responsible Person service.
- No annual renewals. No hidden costs. No subscriptions.
You pay once, and you’re covered for the lifetime of the product’s placement on the EU market (as long as the product does not change significantly).
4. Full Compliance Documentation Support
In addition to acting as your Responsible Person, we help you create the necessary compliance documents required under EU law:
- Declaration of Conformity (DoC)
- Risk Analysis identifying and mitigating hazards
- Traceability Documentation (batch number, origin, etc.)
- Safety Warnings, instructions review, and translation support
This ensures that if an EU authority requests information, you are prepared — without delays or penalties.
Why Choose EaseCert?
- EU Presence: Your Responsible Person is based in Germany, ensuring full EU regulatory compliance.
- Specialized Expertise: We specialize in product safety for consumer goods under the GPSR and other relevant EU laws.
- Simple and Affordable: One-time payment, no complex contracts, no subscription renewals.
- Seller-Focused: We built this service specifically for international sellers wanting simple access to the EU market.
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Fast and Reliable: You get fast support, full documentation, and clear, actionable advice so you can make sure you're 100% EU-compliant.