EU Representative (EU-REP)

EU Representative (EU-REP)

If your business is located outside the European Union (EU) and sells products to EU consumers, you are legally required to appoint an EU Representative (EU-REP, EC-REP, CE-REP). This applies to all businesses, from large manufacturers to small-scale sellers, independent creators, and marketplace vendors on platforms like Amazon, Etsy, TikTok Shop, Temu, Shopify, Wish, eBay, and more.

EaseCert offers specialized EU-REP services designed to help businesses navigate these compliance requirements seamlessly.

Who Needs an EU Representative?

Any business selling consumer products directly to customers in the EU—whether through online marketplaces, crowdfunding platforms, or direct import—must comply with the General Product Safety Regulation (GPSR) (EU 2023/988) and other applicable regulations.

This requirement applies to:
• E-commerce sellers and dropshippers shipping from outside the EU
• Importers and distributors bringing products into the EU market
• Small businesses and independent creators using platforms like Amazon, eBay, Etsy, Tindie, Temu, AliExpress, Shopify, TikTok Shop, or Wish
• Companies selling CE-certified products that require additional compliance oversight

What Does an EU Representative Do?

EaseCert acts as your authorized EU-REP, ensuring compliance with all applicable EU product safety laws. Our key responsibilities include:

Authorized Representation

  • Officially appointed to represent your business in the EU for compliance matters.
  • Serves as the point of contact for regulators, market authorities, and customs officials.
  • EaseCert is headquartered in New York City, with our EU Authorised Representative service based in Germany to ensure full compliance with GPSR regulations. 

Compliance Documentation & Recordkeeping

  • Maintains technical documentation and compliance records for at least 10 years after your product is last marketed.
  • Provides required documentation to EU authorities upon request.

Risk & Safety Management

  • Evaluates product risks and ensures regulatory compliance.
  • Reports safety concerns, recalls, and incidents through the EU Safety Gate platform.

Labelling & Market Access Support

  • Ensures that your product labels meet EU language and compliance requirements.
  • Provides guidance on product markings, including CE labels where applicable.

CE Compliance for Regulated Products

For products requiring CE certification, we offer additional services:

  • CE Compliance Representation: Acts as your CE compliance contact for EU authorities.
  • Technical File Management: Maintains CE compliance records for regulatory audits.
  • Risk & Incident Reporting: Manages safety notifications and recall obligations.

Get full EU compliance with our GPSR certification package: EU representation, product risk assessment, technical documentation, and labeling for a one-time fee with no subscription. Ensure your product meets EU regulations and is marketplace-ready.

What’s Included in Your Certification

Our GPSR certification package provides a structured and comprehensive path to ensure your products meet EU safety standards and marketplace requirements.

1. Initial Setup and Representation

2. Compliance Assessment and Planning

  • Identification of Applicable EU Standards
    • We determine which EU safety and labeling standards apply to your product based on its category, materials, and intended use.
    • We align your product’s compliance strategy with these standards to ensure complete conformity.

  • Product Risk Assessment and Regulatory Consulting
    • We assess potential product risks based on EU safety standards.
    • Findings from the risk assessment are integrated into product labeling and documentation.
    • We provide strategic advice on addressing risks and ensuring long-term compliance.

3. Documentation and Labeling

  • Technical Documentation Management
    • We prepare and maintain all necessary documentation, including:
      • Product risk analysis
      • Safety assessments
      • Test reports and Bills of Materials (BOMs)
      • Compliance declarations
    • We ensure documentation is updated regularly to reflect changing regulations.

  • Product Traceability and Labeling Guidance
    • We ensure that product labeling aligns with the findings of the risk assessment.
    • We guide you on required labeling elements, including:
      • CE marking and other mandatory safety labels
      • Manufacturer/importer contact information
      • Safety warnings, hazard symbols, and usage instructions
      • Age restrictions, materials, and environmental compliance (e.g., recycling symbols)
    • We assist in setting up proper traceability systems to ensure that products can be tracked through the supply chain.

4. Certification and Marketplace Readiness

  • GPSR Certification
    • We provide formal proof of compliance required for Amazon and other marketplaces.
    • Certification covers both product safety and documentation requirements.

  • Marketplace Compliance Support
    • We guide you through the compliance requirements for platforms like Amazon, eBay, and Shopify.
    • We assist with product listing approvals and compliance checks.

5. Ongoing Compliance and Market Surveillance Support

  • Market Surveillance Assistance

How It Works

1. Submit Your Product Details – Provide key information about your product’s category, materials, and intended use.

2. Consultation & Compliance Roadmap – Receive an expert assessment and a detailed plan for meeting EU safety requirements.

3. Certification & Compliance Support – Work with our team to finalize documentation and achieve GPSR compliance for market entry.

Download our GPSR checklist for a step-by-step guide to ensure your products meet EU safety, labeling, and documentation requirements, helping you stay compliant and successfully navigate the EU market.

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