EU Representative (EU-REP)
If your business is located outside the European Union (EU) and sells products to EU consumers, you are legally required to appoint an EU Representative (EU-REP, EC-REP, CE-REP). This applies to all businesses, from large manufacturers to small-scale sellers, independent creators, and marketplace vendors on platforms like Amazon, Etsy, TikTok Shop, Temu, Shopify, Wish, eBay, and more.
EaseCert offers specialized EU-REP services designed to help businesses navigate these compliance requirements seamlessly.
Who Needs an EU Representative?
Any business selling consumer products directly to customers in the EU—whether through online marketplaces, crowdfunding platforms, or direct import—must comply with the General Product Safety Regulation (GPSR) (EU 2023/988) and other applicable regulations.
This requirement applies to:
• E-commerce sellers and dropshippers shipping from outside the EU
• Importers and distributors bringing products into the EU market
• Small businesses and independent creators using platforms like Amazon, eBay, Etsy, Tindie, Temu, AliExpress, Shopify, TikTok Shop, or Wish
• Companies selling CE-certified products that require additional compliance oversight
What Does an EU Representative Do?
EaseCert acts as your authorized EU-REP, ensuring compliance with all applicable EU product safety laws. Our key responsibilities include:
✔ Authorized Representation
- Officially appointed to represent your business in the EU for compliance matters.
- Serves as the point of contact for regulators, market authorities, and customs officials.
- EaseCert is headquartered in New York City, with our EU Authorised Representative service based in Germany to ensure full compliance with GPSR regulations.
✔ Compliance Documentation & Recordkeeping
- Maintains technical documentation and compliance records for at least 10 years after your product is last marketed.
- Provides required documentation to EU authorities upon request.
✔ Risk & Safety Management
- Evaluates product risks and ensures regulatory compliance.
- Reports safety concerns, recalls, and incidents through the EU Safety Gate platform.
✔ Labelling & Market Access Support
- Ensures that your product labels meet EU language and compliance requirements.
- Provides guidance on product markings, including CE labels where applicable.
✔ CE Compliance for Regulated Products
For products requiring CE certification, we offer additional services:
- CE Compliance Representation: Acts as your CE compliance contact for EU authorities.
- Technical File Management: Maintains CE compliance records for regulatory audits.
- Risk & Incident Reporting: Manages safety notifications and recall obligations.
Learn More About GPSR: