Future-proof your packaging for the European Union's new Packaging and Packaging Waste Regulation (PPWR).
The Packaging and Packaging Waste Regulation (PPWR) introduces new packaging requirements for companies placing packaged products on the EU market.
The regulation introduces new obligations related to packaging design, recyclability, recycled content, packaging minimization, reuse, labeling, documentation, and producer responsibilities.
Whether you sell through Amazon, Shopify, Etsy, eBay, Temu, your own e-commerce store, or traditional distribution channels, your packaging strategy should be reviewed before the new requirements become fully applicable.
EaseCert's PPWR Compliance Service helps businesses understand their obligations, identify compliance gaps, review packaging, and develop a practical implementation plan.
What This Service Includes
- PPWR Applicability Assessment
We determine which PPWR requirements apply to your products, packaging, and business model.
- Packaging Compliance Review
Assessment of primary, secondary, and transport packaging against current and future PPWR requirements.
- Packaging Design Assessment
Evaluation of packaging minimization, recyclability, reusable packaging requirements, and packaging optimization opportunities.
- Recycled Content Assessment
Review of packaging materials and future recycled content obligations.
- Packaging Labeling Review
Assessment of packaging labeling and information requirements.
- PPWR Documentation Review
Review of existing packaging documentation and identification of missing compliance records.
- Authorized Representative Assessment
For non-EU businesses, we assess whether additional representation requirements may apply to your products and packaging.
- Implementation Roadmap
A practical action plan to help your business prepare for the transition to PPWR.
Who Should Use This Service?
- Manufacturers
- Importers
- Brand owners
- Private-label sellers
- Amazon sellers
- Shopify sellers
- Etsy sellers
- eBay sellers
- Non-EU exporters selling into Europe
Important: GPSR and Packaging EPR Are Separate Requirements
The PPWR does not replace existing EU compliance requirements.
GPSR is a product safety regulation covering technical documentation, risk assessments, labeling, traceability, and market surveillance.
Packaging EPR is an environmental compliance system that usually requires packaging registrations, reporting, and participation in national recycling schemes.
If you have not yet addressed these requirements, EaseCert can also assist with:
Typical Documents Required
- Packaging specifications
- Packaging material breakdown
- Packaging artwork
- Supplier information
- Product photographs
- Annual sales estimates
- Importer information
- Marketplace links
Service Scope
- PPWR applicability assessment
- Packaging review and compliance gap analysis
- Implementation roadmap and ongoing compliance guidance
Frequently Asked Questions
What is the Packaging and Packaging Waste Regulation (PPWR)?
The PPWR is the European Union's new packaging regulation that replaces the previous Packaging and Packaging Waste Directive. It introduces new requirements covering packaging design, recyclability, recycled content, reuse targets, packaging minimization, labeling, and documentation. The regulation applies to companies placing packaged products on the EU market, regardless of whether they are located inside or outside the EU.
Who needs PPWR compliance?
PPWR affects manufacturers, importers, brand owners, distributors, private-label sellers, online retailers, and non-EU companies selling packaged products into the European Union. Businesses selling through Amazon, Shopify, Etsy, eBay, Temu, and other e-commerce platforms should review their packaging strategy to determine whether changes are required.
Does PPWR apply to non-EU companies?
Yes. Non-EU companies that place packaged products on the EU market may be subject to PPWR requirements. Depending on the distribution model and the Member States involved, additional obligations related to economic operators or representation requirements may also apply.
What packaging is covered by PPWR?
PPWR applies to almost all types of packaging placed on the EU market, including primary packaging, secondary packaging, shipping packaging, e-commerce packaging, transport packaging, and product packaging used across multiple industries.
Will all packaging have to be recyclable?
Yes. One of the central objectives of PPWR is to ensure that all packaging placed on the EU market becomes recyclable according to specific performance criteria. The regulation also introduces requirements related to recycled content and packaging design.
Does PPWR replace Packaging EPR requirements?
No. PPWR and Packaging EPR obligations are separate compliance requirements. Many businesses will still need to comply with national packaging registration, reporting, and recycling obligations in individual EU Member States.
Is GPSR included in this service?
No. GPSR compliance is a separate service. GPSR focuses on product safety, while PPWR focuses on packaging and environmental requirements. If your products have not yet been assessed under GPSR, EaseCert can provide additional support through our dedicated product safety services.
Will I need to redesign my packaging?
Not necessarily. Some businesses may only need minor adjustments, while others may need to modify packaging materials, improve recyclability, increase recycled content, reduce packaging volume, or update packaging documentation. The purpose of this service is to identify compliance gaps and develop a practical implementation strategy.
What documents will I need for a PPWR assessment?
Typical documentation includes packaging specifications, packaging material breakdowns, packaging artwork, supplier information, product photographs, annual sales estimates, importer information, and marketplace links.
Does EaseCert complete registrations on behalf of clients?
EaseCert provides compliance guidance, implementation support, documentation preparation, onboarding assistance, and registration coordination. Unless explicitly agreed otherwise in writing or legally permitted under a specific mandate, EaseCert does not submit applications, sign declarations, or act on behalf of clients before authorities or Producer Responsibility Organisations (PROs).
How much does the PPWR Compliance Service cost?
The PPWR Compliance Service is available for a fixed fee of €500.00 EUR.
Related EaseCert Resources
- EU Packaging EPR Compliance in 2026
Understand how national packaging registration requirements interact with PPWR obligations.
- Checklist: Launching a New Product in the EU (2026 Edition)
A practical overview of the regulatory requirements affecting manufacturers, importers, and online sellers entering the European market.
- Amazon EU Sales: What GPSR Compliance Means for You
Marketplace sellers should understand that product safety requirements and packaging requirements are separate compliance obligations.
- GPSR Compliance Services
GPSR compliance, risk assessments, labeling, technical documentation, and Responsible Person services are available separately from this PPWR service.
- The GPSR Risk Analysis Process
- GPSR Technical File Documentation Guide
- Labelling Requirements for GPSR Compliance
- Why You Need a GPSR Responsible Person to Sell in the EU
Official References
- Regulation (EU) 2025/40 – Packaging and Packaging Waste Regulation (PPWR)
Official legal text establishing the new EU Packaging and Packaging Waste Regulation.
- European Commission – Packaging Waste
Official guidance on EU packaging policy, packaging waste legislation, and recycling requirements.
- European Commission – Extended Producer Responsibility (EPR)
Official overview of producer responsibility systems within the European Union.
- Regulation (EU) 2019/1020 – Market Surveillance and Compliance of Products
Official legislation establishing market surveillance and economic operator requirements for products placed on the EU market.
- Regulation (EU) 2023/988 – General Product Safety Regulation (GPSR)
Official legal text governing product safety requirements in the European Union.