Amazon EU Sales: What GPSR Compliance Means for You
If you’re an Amazon seller with customers in the European Union, the new General Product Safety Regulation (GPSR) should be on your radar. As of 2024, this regulation is fully in force, and Amazon is enforcing it. Failing to comply can result in product removal, suspended listings, or even the loss of selling privileges.
This article explains what GPSR means for Amazon sellers, what steps are required, and how to avoid disruption in your EU sales.
What Is the General Product Safety Regulation (GPSR)?
The GPSR (Regulation (EU) 2023/988) is the EU’s new product safety law for all non-food consumer products. It covers everything that isn’t already regulated under a specific EU directive, such as cosmetics or medical devices. From household goods and jewelry to pet products and clothing, most items sold by third-party sellers on Amazon fall under this regulation.
GPSR replaces the older General Product Safety Directive and introduces stricter requirements for online sales, marketplace compliance, and traceability.
Why Amazon Sellers Must Take Action
Amazon has publicly confirmed that all sellers shipping to EU customers must comply with GPSR. This includes having a designated Responsible Person (RP), maintaining a complete technical file, and updating product listings with safety and traceability information. Amazon has already removed non-compliant listings from its EU marketplaces.
Official guidance from Amazon can be found here:
Core GPSR Requirements for Amazon Sellers
If you’re selling on Amazon to customers in the EU, here are the steps you must follow:
1. Appoint a Responsible Person (RP)
Every product covered by GPSR must have a designated Responsible Person located in the EU. This person (or company) acts as your local contact for regulators and must be listed on the product, packaging, or accompanying documents.
2. Update Product Listings
Each Amazon listing must now include:
- Full manufacturer details
- Responsible Person contact details
- Product safety information and warnings
This content must match the information included on the label and packaging.
3. Ensure Traceability
GPSR requires that products are traceable. That means using identifiers like batch numbers, serial numbers, or model codes. These must appear in the listing and on the product or its packaging.
4. Maintain a Technical File
You must create and retain full compliance documentation, including:
- Risk assessments (risk analysis template)
- Safety test reports
- Material and manufacturing records
- A Declaration of Conformity
This is known as a technical file and must be available on request.
5. Set Up Recall Procedures
You must have documented steps for how you will:
- Issue safety warnings
- Remove unsafe products from the market
- Cooperate with market surveillance authorities
6. Use Amazon’s Compliance Tools
Amazon offers a “Manage Your Compliance” dashboard to track GPSR readiness. Sellers are encouraged to upload RP contact information and risk documentation there.
Consequences of Non-Compliance
Amazon has already begun enforcing GPSR requirements. If your product does not meet them, the consequences can be serious:
- Product removal from all EU Amazon marketplaces
- Suspension of selling privileges in the EU
- Fines or legal action from national authorities in Europe
How to Get Compliant (Fast)
Here’s what sellers need to do right now:
- Identify which of your products are covered by GPSR
- Appoint a Responsible Person in the EU (EaseCert offers this service)
- Update product labels and Amazon listings to include the RP and required safety information
- Build your technical documentation including the risk assessment and labeling elements
- Register with the EU Safety Gate system if selling via your own store
At EaseCert, we provide complete GPSR compliance services, including acting as your EU Responsible Person, preparing all required documentation, and guiding you through the listing update process for Amazon.
Frequently Asked Questions
What is the General Product Safety Regulation (GPSR)?
The GPSR is the EU's updated safety law for all non-food consumer products sold in the EU. It replaces the older directive and introduces stricter rules for online sellers, especially those on platforms like Amazon.
Do Amazon sellers need to comply with GPSR?
Yes. Amazon now requires all sellers shipping to EU customers to comply with GPSR. This includes appointing an EU Responsible Person, updating listings with traceability and safety data, and maintaining a technical file for each product type.
What is an EU Responsible Person (RP) and why do I need one?
An EU Responsible Person is your official contact for EU regulators. They must be based in the EU and are listed on your product or packaging. It’s a legal requirement under GPSR for marketplace sales.
What should be included in a GPSR-compliant technical file?
Your technical file should include a risk assessment, test reports, materials info, a declaration of conformity, and traceability data. This documentation must be ready for authorities upon request.
How do I make sure my Amazon listing is GPSR compliant?
Ensure your listing displays the manufacturer’s name and contact info, RP details, safety warnings, and product identifiers (e.g., batch or model number). This information must match what appears on the label and packaging.
What happens if I don't comply with GPSR?
Non-compliant products may be removed from Amazon’s EU marketplaces. Sellers can also face suspension, fines, or legal actions from EU authorities.
Does EaseCert provide GPSR support for Amazon sellers?
Yes. EaseCert offers full GPSR compliance services including documentation, technical file creation, labeling, and acting as your Responsible Person. We also help you update your Amazon listings correctly.
Where can I find official guidance on GPSR?
Need Help with Amazon EU Sales GPSR Compliance?
We’ve helped dozens of Amazon sellers update their listings, pass compliance checks, and keep their EU sales running smoothly. Reach out to us for fast, fixed-fee support.