Etsy’s April 2025 GPSR Compliance Update: What Sellers Need to Do Now

The EU’s General Product Safety Regulation (GPSR) is now fully in effect, and Etsy has rolled out new features this April to help sellers align with the updated legal requirements. If you’re an Etsy seller targeting buyers in the EU or Northern Ireland, you must understand and act on these updates to avoid listing disruptions or legal risks.

At EaseCert, we specialize in helping small businesses and online sellers stay compliant with EU safety regulations, especially when it comes to GPSR and acting as your designated EU Responsible Person. Here’s a breakdown of Etsy’s latest GPSR-related changes and what they mean for your shop.

What’s New on Etsy (as of April 2025)

Etsy has added a dedicated product safety section in the listing process. It’s now live across both desktop and mobile browsers. This section is designed to support the GPSR’s traceability and Responsible Person requirements.

Sellers are now required to add:

1. Manufacturer Information

You must provide:

• Manufacturer’s name
• Manufacturer’s email
• Manufacturer’s full postal address

This refers to any individual or business that manufactures the product or has it manufactured under their name or trademark.

2. EU-Based Responsible Person Details

If the manufacturer is based outside the EU/EEA (including UK for GPSR purposes), you are legally required to appoint an EU-based Responsible Person. In the new Etsy listing field, add:

• Responsible Person’s name
• Responsible Person’s email address
• Responsible Person’s full EU mailing address

Etsy currently allows sellers to input this information either:

• At the shop level (applying the Responsible Person to all listings), or
• Individually per listing, if you sell different types of products with different compliance partners
  
  

Why This Matters

Under Regulation (EU) 2023/988 (GPSR), every product sold to EU consumers must have an EU-based contact responsible for regulatory compliance. Etsy’s new tools don’t eliminate your responsibility—they make it easier for you to provide proof that your product complies with safety laws.

Non-EU sellers must now take concrete steps to:

• Identify a valid EU Responsible Person
• Maintain technical documentation (e.g. Declaration of Conformity, risk assessments, labeling compliance)
• Ensure traceability of their product throughout the supply chain
  
  

How EaseCert Can Help

EaseCert offers fixed-fee GPSR compliance services specifically designed for Etsy and other small e-commerce sellers. Our service includes:

• Acting as your EU Responsible Person
• Reviewing your Etsy listing for GPSR compliance
• Creating and maintaining required documentation (GPSR risk analysis, product labeling guidance, traceability records)
• Providing you with a verifiable EU contact for marketplace submission

No subscriptions, no hidden costs - just clear, one-time pricing.

Final Thoughts

Etsy is adapting fast to the evolving EU regulatory landscape—and so should you. If you’re based outside the EU and selling to European customers, these new listing fields are not optional. They’re your opportunity to stay ahead of enforcement and build trust with buyers.

If you’re unsure how to comply or don’t have an EU Responsible Person yet, get in touch with EaseCert. We’re already supporting dozens of Etsy sellers just like you.

Learn More About GPSR

• EU Product Safety and GPSR Overview
• General Product Safety Regulation (2023) – EU Summary
• EU Safety Gate – RAPEX Alerts for Dangerous Products