Amazon Responsible Person Cost – What Sellers Need to Know
Under the General Product Safety Regulation (Regulation (EU) 2023/988), every non-food consumer product sold to EU customers via Amazon must have a designated Responsible Person (RP) located in the EU. This is a legal requirement, not just an Amazon rule.
The Responsible Person acts as the point of contact for market surveillance authorities and holds your product’s technical documentation on file in the EU. Their name and address must appear on your product or its packaging.
If your product doesn’t have a listed RP, Amazon may remove your listing or suspend your EU selling privileges.
Why You Need a Responsible Person for Amazon EU Sales
Amazon now actively enforces the RP requirement for all EU-facing listings. If your product is subject to GPSR (which applies to nearly all non-food consumer products), you cannot sell legally in the EU without:
- A named Responsible Person in the EU
- Proper labeling including the RP contact details
- Compliance documentation stored with the RP
Amazon has published full guidance here.
What Does a Responsible Person Do?
At a minimum, a Responsible Person must:
- Be located in an EU member state
- Hold your product’s technical documentation
- Be identified on the label or packaging
- Cooperate with EU market surveillance authorities if requested
- Assist with safety investigations, withdrawals, or recalls if needed
How Much Does an Amazon Responsible Person Cost?
At EaseCert, we offer flat-rate, transparent pricing for our EU Responsible Person service.
Typical Pricing:
- $400 - $500 per product group (one-time fee)
- No monthly or annual subscription
- Covers all mandatory GPSR RP services
- Includes use of our EU address in Germany
- No hidden charges, no recurring fees
We also offer volume discounts for sellers with multiple product categories or variations. You don’t need to pay extra for documents, labels, or storage. Everything is included in our fixed cost model.
What’s Included in the Cost?
When you appoint EaseCert as your Responsible Person, you get:
- Your product registered under a verified EU RP
- Our German address for labeling purposes
- Storage of technical documentation for 10+ years
- Regulatory support in case of inspection or inquiry
- Help with GPSR labeling templates and Amazon listing updates
- Fast turnaround (usually within 3–5 business days)
One-Time Fee. No Subscriptions.
Many providers charge ongoing monthly or annual fees to act as your Responsible Person. At EaseCert, we believe in clear, up-front pricing. You pay once, and your coverage lasts for the lifetime of the product.
This makes us ideal for Amazon sellers, especially those launching small to medium-sized product lines or expanding into the EU market for the first time.
How to Get Started
- Send us your product details (type, category, materials, country of origin)
- We confirm pricing based on your product group
- We issue the RP appointment certificate and labeling details
- You update your Amazon listings and packaging
- Your product is compliant with GPSR and ready for sale in the EU
Need Help?
We’ve helped dozens of Amazon sellers comply with GPSR and avoid disruptions. If you’re unsure whether your product requires an EU Responsible Person, or you want to get started today, reach out to us.