European Authorized Representative (EAR)

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Frequently Asked Questions

What is an EU Authorised Representative (EAR)?

An EU Authorised Representative (EAR) is a legal entity established within the European Union that has been formally appointed by a manufacturer located outside the EU to carry out specific regulatory responsibilities under applicable EU product legislation. The EAR serves as the manufacturer's official contact point for EU authorities and helps ensure ongoing compliance.

Who needs an EU Authorised Representative?

Manufacturers established outside the European Union may be required to appoint an EU Authorised Representative when placing CE-marked products on the EU market. The requirement depends on the applicable EU legislation governing the product, such as the Radio Equipment Directive, Machinery Regulation, Medical Devices Regulation, or other CE marking legislation.

Is an EU Authorised Representative the same as a GPSR Responsible Person?

No. An EU Authorised Representative is appointed under specific CE marking legislation and acts on behalf of the manufacturer. A GPSR Responsible Person is designated under the General Product Safety Regulation (EU) 2023/988 for consumer products placed on the EU market. In some situations, the same company can perform both roles, but they are separate legal functions with different obligations.

What does an EU Authorised Representative do?

An EU Authorised Representative maintains regulatory documentation, cooperates with market surveillance authorities, verifies that required documentation is available, assists with regulatory inquiries, and supports corrective actions where necessary. The exact responsibilities depend on the applicable EU legislation and the written mandate between the manufacturer and the representative.

Can EaseCert act as our EU Authorised Representative?

Yes. EaseCert provides EU Authorised Representative services for manufacturers located outside the European Union placing CE-marked products on the EU market. We act as your official regulatory contact and help you meet the obligations established under the applicable EU legislation.

Which products require an EU Authorised Representative?

Many CE-marked product categories require an EU Authorised Representative when the manufacturer is established outside the EU. Examples include radio equipment, electrical and electronic products, machinery, personal protective equipment (PPE), medical devices, measuring instruments, toys, and other products covered by EU harmonisation legislation.

Does the EU Authorised Representative replace the importer?

No. The importer and the EU Authorised Representative have different legal responsibilities. An importer places products on the EU market in their own name, while the Authorised Representative performs the regulatory tasks delegated by the manufacturer through a written mandate.

Can the EU Authorised Representative sign the EU Declaration of Conformity?

Yes, but only if the manufacturer has expressly delegated this authority through the written mandate and the applicable legislation permits it. Otherwise, the Declaration of Conformity remains the manufacturer's responsibility.

What documents are required to appoint an EU Authorised Representative?

Typically, manufacturers must provide technical documentation, the EU Declaration of Conformity, product information, labels, user instructions, and any applicable test reports. Additional documentation may be required depending on the product category and applicable legislation.

Does the EU Authorised Representative keep technical documentation?

Yes. Where required by the applicable legislation, the EU Authorised Representative maintains access to the technical documentation and Declaration of Conformity and makes them available to competent authorities upon request.

How long does the appointment remain valid?

The appointment remains valid for as long as the written mandate remains in force and the product continues to be placed on the EU market, unless terminated by either party in accordance with the agreement.

Can one EU Authorised Representative cover multiple products?

Yes. A single appointment may cover multiple products, provided they are included within the written mandate and fall under the agreed scope of representation.

Do Amazon and other online marketplaces require an EU Authorised Representative?

Many online marketplaces require manufacturers of CE-marked products to provide information about their appointed EU Authorised Representative before products can be listed for sale within the European Union. The exact requirements depend on the applicable legislation and the marketplace's compliance policies.

What happens if I do not appoint an EU Authorised Representative when required?

Products may be prevented from entering the EU market, removed from online marketplaces, rejected by customs authorities, or become subject to enforcement action by market surveillance authorities. Manufacturers may also face recalls, corrective measures, or financial penalties.

Why choose EaseCert?

EaseCert provides experienced EU regulatory support, a permanent EU address, responsive communication with authorities, and practical guidance throughout the product lifecycle. Our services help manufacturers meet their legal obligations while maintaining uninterrupted access to the European market.